Vodafone India secures the ‘Title Sponsorship’ for Indian Badminton League 2013
New Delhi, India, August 10, 2013: Vodafone India, India’s telecommunications service providers will be the ‘Title Sponsors’ for Indian Badminton League (IBL) 2013.
Vivek Mathur, Chief Commercial Officer, Vodafone India, said, “Vodafone has a strong association with sport in India. We see a great initiative in the Indian Badminton League. Badminton is a sport that most Indians associate with and we see this as a paradigm shift in the sports entertainment industry. Vodafone India intends to make the best out of this association.”
The $1-million Indian Badminton League is set to launch on August 14, 2013, with some high-voltage action expected between Krrish Delhi Smashers and Pune Pistons. The 2013 IBL will feature six franchises and will run for 18 days. Each franchise will host a two-day leg and the League will showcase a grand total of 90 matches, providing broadcasters and in-stadia spectators with more than 100 hours of LIVE “family entertainment” on STAR Sports 2 & ESPN. The matches will be held during late afternoon and evening to coincide with prime time television and providing a convenient time for the stadium audience. The LIVE IN-stadia entertainment, combined with high-octane on-court action is expected to further hook viewers onto this new adrenalin packed LIVE family entertainment format attracting a much younger fan base, which also includes women and children.
The top four franchises in the League will clash in the semi-finals and the winners will meet in the grand final on August 31, which will be played in Mumbai, for the richest prize money tournament in badminton till now.
© Mouseworld Now News Service