Windows Phone is India’s second largest smartphone platform: IDC India

21st September 2013 | By Mouseworld Now Correspondent |

Windows-PhoneNew Delhi, India, September 21, 2013: The IDC Asia Pacific Mobile Phone Tracker, released in August 2013 has revealed that for the third consecutive quarter, Windows Phone is the second most widely used smartphone platform in India. With a market share of 5.4%, Windows Phone has maintained its lead over Apple iOS and Blackberry.

Manasi Yadav, Senior Market Analyst, Client Devices, IDC India, said, “Windows Phone powered Nokia Lumia devices have achieved a striking growth in their volumes within a very short time since their launch in India. With new Windows Phone devices getting launched at short intervals, we expect them to continue on this growth trajectory.”

Vineet Durani, Director – Windows Phone Business Group, Microsoft Corporation India, said, “Less than ten months back, when we launched Windows Phone 8 in India, we had set ourselves the goal of being the second most widely used smartphone platform in India, and we are excited to have achieved this milestone so quickly.”

“We have a great device line up, as well as an amazing app experience delivered through the Windows Phone Store. Together with the inherent strengths of the Windows Phone platform, the overall end-consumer experience is unique and immersive, which is driving this amazing uptake and will help us scale further,” Vineet further
commented.

In India, there are over seven Windows Phone devices available across a broad price spectrum. These include the Nokia Lumia 520, 620, 625, 720, 820, 920 and 925. Each of these phones brings together the best of Windows Phone including Office, Xbox Live, SkyDrive, Windows Phone Store, among others. Along with Nokia’s signature experiences such as Nokia Drive, Nokia Music and Nokia City Lens, Windows Phones deliver the best value.

 

© Mouseworld Now News Service

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