Yahoo unveils its new logo after 18 years

5th September 2013 | By Mouseworld Now Correspondent |

yahoo-new-logoNew Delhi, India, September 5, 2013: Yahoo has adopted a new logo for the first time since shortly after the Internet company’s founding 18 years ago. Yahoo has made a significant change to its logo since a few tweaks shortly after co-founders Jerry Yang and David Filo incorporated the company in 1995.

The Yahoo new logo was shown both with purple letters and in white with a purple background spelling out the word Yahoo!, with no letters touching and ending with an exclamation point.

In an effort to drum up more interest in the changeover, Yahoo spent the past 30 days showing some of the proposed logos that Mayer and other executives cast aside.

“We wanted a logo that stayed true to our roots (whimsical, purple, with an exclamation point) yet embraced the evolution of our products,” a statement on the website said.

The redesigned look unveiled late on Wednesday is part of a makeover that Yahoo Inc. has been undergoing since the Sunnyvale, California, company hired Google executive Marissa Mayer to become Yahoo’s CEO 14 months ago.

Yahoo’s CEO Marissa Mayer, said, “We didn’t want to have any straight lines in the logo. Straight lines don’t exist in the human form and are extremely rare in nature, so the human touch in the logo is that all the lines and forms all have at least a slight curve. One weekend this summer, I rolled up my sleeves and dove into the trenches with our logo design team: Marc DeBartolomeis, Russ Khaydarov, Bob Stohrer, and our intern Max Ma. We spent the majority of Saturday and Sunday designing the logo from start to finish, and we had a ton of fun weighing every minute detail.”

Marissa Mayer has already spruced up Yahoo’s front page, email and Flickr photo-sharing service, as well as engineered a series of acquisitions aimed at attracting more traffic on mobile devices.

The shopping spree has been highlighted by Yahoo’s $1.1 billion purchase of Tumblr, an Internet blogging service where the company rolled out its new logo.

Ms. Mayer’s overhaul of Yahoo has attracted a lot of attention, but so far it hasn’t provided a significant lift to the company’s revenue. Yahoo depends on Internet advertising to make most of its money, an area where the company’s growth has been anaemic while more marketing dollars flow to rivals such as Google Inc. and Facebook Inc.

Yahoo’s stock has climbed by nearly 80 percent, but most of that gain has been driven by the company’s 24 percent stake in China’s Alibaba Holdings Group. Investors prize Alibaba because it has emerged as one of the fastest growing companies on the Internet.

 

© Mouseworld Now News Service

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