ZTE launches 6 smartphones
New Delhi, India, July 19, 2013: ZTE today launched six smartphones and four data cards in India. All the six smartphone models launched here on Friday.
ZTE Grand X priced at 14,999, ZTE Blade G2 priced at Rs. 11,599, ZTE Blade C (Dual SIM – 3G) priced at Rs. 7,599, ZTE Blade L priced at Rs. 12599, ZTE Kis Flex (Dual SIM) priced at Rs. 5,799 and ZTE Blade E priced at Rs. 11,999, run on Google’s Android operating system. The smartphones comes with 512MB internal storage, and varying screen size, processor speeds, camera and other features to meet the unique needs of a broad customer base.
The Swift series of 3G datacards launched on Friday come in four variants comprising of Swift (7.2Mbps with Voice Call) priced at Rs. 1799, Swift Plus (14.4Mbps) priced at Rs. 1999, Swift WPlus (14.4Mbps with Wifi) priced at Rs. 2250 and Swift Speed (21.6Mbps with Voice Call) priced at Rs. 2499.
Xu Dejun, CEO, ZTE India, said, “ZTE is the leading global OEM supplier and has emerged as the trusted partner of choice for the Indian operators. Today ZTE enjoy a customer base of over 32 million Indian handset users and this widespread acceptance is a testimony to our differentiated and rich product portfolio, which is backed by a strong service and support network. India is a key growth market for us and with the foray in the open smartphone market we are sure to offer an enhanced mobility experience to our Indian customers, further strengthening the brand ZTE. Each smartphone device has been introduced keeping in mind the unique needs of the Indian customers. With the initial launch of six devices priced between Rs. 5,000 and Rs, 15,000, we will build further on our handset portfolio in the months to come. By the year end, we aim to have our pan India presence with the smartphones and data cards.
“We are optimistic on our marketing and channel spends and looking at strengthening the brand from all fronts. Our distribution and sales structure is backed by a strong network of 214 service centers across the country. We are replicating the same pedigree of our global innovation leadership in the Indian market and aim to emerge as the third largest smartphone vendor in the country within three years. We see the strong existing customer base as a key growth propeller helping us build synergy and ink a success story in the Indian open smartphone market.” Dejun, added.
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