ASUS launches Z97 and H97 Series Motherboards

7th May 2014 | By Mouseworld Now Correspondent |

ASUS-Z97-and-H97-Series-MotherboardsMumbai, 6th May, 2014:  ASUS today announced a full range of ASUS-branded motherboards powered by the brand new Intel Z97 Express and H97 Express chipsets, and including support for 4th, New 4th, and 5th-generation Intel Core processors (Haswell, HaswellRefresh, Haswell Refresh K-series/ Devil’s Canyon).

ASUS Z97 and H97 Series motherboards are fully-featured and ideal for any desktop PC build, whether high-performance PCs, potent gaming rigs or  multimedia entertainment centers. With ASUS-exclusive technologies to enhance performance and reliability, plus support for the latest ultra-high-speed SATA Express and M.2 storage technologies, the ASUS Z97 and H97 Series take PCs to the next level.

“Since its founding in 1989, ASUS has prided itself on the outstanding quality of its motherboards. And today, 25 years later, our approach has seen us grow into the world’s best-selling and most award-winning motherboard brand. Taking into account the feedback and needs of today’s computer users, we’re proud to introduce our comprehensive 9 Series motherboard launch line-up. Whether for professional use, gaming, content creation, servers or simple, everyday computing, our motherboards cover every task,” said Jackie Hsu, Corporate Vice President and General Manager of Worldwide Sales, ASUS Open Platform Business Group.

ASUS Z97 and H97 Series motherboards feature a gleaming new design, with a unique and distinctive perfectly circular heat-sink on the next-generation Platform Controller Hub (PCH) chip. Anodized in a light gold color, this heat-sink is the signature visual feature of the new range.


To ensure ultimate performance, efficiency and reliability ASUS Z97 motherboards feature 5-Way Optimization byDual Intelligent Processors 5. This exclusive ASUS feature builds on the reputation of preceding versions, offering the simplest way of controlling and optimizing every important aspect of motherboard operation. 5-Way Optimization includes the brilliant new Turbo App, an intuitive tuning panel that allows the user to tailor network and audio settings easily for the particular application they are using. It also features Fan Xpert3 for customizable fan control, thanks to more onboard thermal sensors and the ability to reduce CPU fan speeds below the default minimum.

This enables extra-quiet operation and power savings when the system load is light.5-Way Optimization also keeps all the features of previous version, including TurboV Processing Unit (TPU) to boost CPU performance, Energy Processing Unit (EPU) to enhance energy efficiency and DIGI+ Power Control for enhanced performance, increased efficiency and optimum reliability.

With 5-Way Optimization, users can easily overclock the processor for improved performance (for example, by up to 20% for an Intel Core i7-4770K processor), get the best balance of cooling efficiency and quietness from the fans, prioritize their network for game data and optimize audio settings for fantastically-clear audio and in-game-chat.

Z97 and H97 motherboards feature Crystal Sound 2 technology to provide flawless audio. Onboard physical shielding, separate layers for left and right channels to guard the quality of the sensitive audio signals and premium components, including Japanese-made audio capacitors and operational amplifiers (op-amps), give sound output that has exceptional clarity and fidelity. The unique de-pop circuitreduces start-up popping noise to audio outputs.  An easy-to-use control panel makes short work of optimizing and personalizing audio settings, whether for gaming, chatting, watching movies or relaxing to your favorite music.For lag-free networking, Turbo LAN software is provided, with an intuitive user interface that allows users to reduce lag significantly with no expert knowledge. As well as Intel Gigabit Ethernet, selected ASUS Z97 motherboards1 also feature built-in next-generation 802.11ac dual-band Wi-Fi and Bluetooth 4.0 for the ultimate connectivity.

For those looking to build a home multimedia entertainment media center, ASUS motherboards feature ASUS HomeCloud that lets users access the entire contents of a PC remotely, stream multimedia content to any suitable device via the motherboard’s wired or Wi-Fi network, and manage content from anywhere — no matter where it’s stored. The built-in Wake-on-WAN feature allows users to wake and control a PC remotely with a single smart device, anywhere and anytime. It turns the PC’s hard drive into a private cloud, removing worries about storage limits.

ASUS employs strict compatibility and validation standards to guarantee quality throughout the product’s life. ASUS 5X Protection technology ensures only the finest components are used for long-term system durability, these include DIGI+ VRM, DRAM overcurrent protection, ESD Guards, high quality 5K-hr solid state capacitors and a corrosion-resistant stainless steel back I/O panel.

To ensure maximum reliability, each motherboard is subjected to over 7,000 hours of stringent physical testing, including temperature and humidity tests, burn-in, power on/off, power consumption, insertion and thermal-shock testing plus many more. Every certified-compatible component is put through up to 24-hoursof aging tests to ensure trouble-free daily operation.


The products carry a warranty period of 3 years. The Z97-DELUXE  is priced at Rs.21675, while the Z97-PRO (Wi-Fi ac) is available at Rs.17175. The Z97-A  carries a price tag of Rs.13100 and the Z97-C is listed at Rs.11300. The Z97-K, H97-PRO, H97-PLUS, H97M-E motherboards are available at Rs.10658, Rs.9485, Rs.8585, Rs.7500, respectively.

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