Canon launches In-Studio Printing Domain With PIXMA Pro Series Printers
New Delhi, India, January 16, 2013: Canon India has ventured into the domain of in-studio printing with its PIXMA Pro series printers. The company touts that these ultra-professional printers for in-studio printing aim to revolutionise the market for in-studion printing in India. The three printers launched in this range include PIXMA Pro-1, PIXMA Pro-10 and PIXMA Pro-100.
Canon has designed these printers specially to meet the requirements of photographers with with no compromise on productivity, richness and vibrancy. Canon claims that the products take care of fine details, colour accuracy and control over a picture.
Alok Bharadwaj, Executive Vice President, Canon India, said, “We are specially training our people for selling these products. India has over 10,000 professional photographers. We want to address their needs for photo capturing equipment and accessories in the Indian market. We are happy to enter this segment, which is estimated to be over 50 crore in size by 2013. We aim to capture 50 per cent of this market this year.”