Canon unveils three new cameras
New Delhi, India, January 23, 2013: Canon has launched three new cameras in the PowerShot and IXUS range, PowerShot N, PowerShot A2600 and IXUS 140. Canon has designed the PowerShot N to be smaller, more agile, with new dual shutter buttons at the top and bottom of the zoom enabled lens ring for even one and handed operations. With this design concept and a 7.1-cm (2.8-inch) tilt-up LCD touch panel, the PowerShot N will be able to capture photos from extreme angles.
The PowerShot N encourages creative photography with the new creative shot mode that applies six random creative filters to a shot with just a click.
Alok Bharadwaj, Executive Vice President, Canon India, said, “At Canon, it has been our constant endeavour to focus on futuristic technology. The addition of these three innovative products in the portfolio will give customers the right opportunity to portray their creative expression than just mundane capturing moments. As we increasingly articulate our experiences through pictures and videos; we are confident that the new cameras in the PowerShot and IXUS range have been created to lead the way in this new era of visual communication.”
PowerShot has DIGIC 5 processor, a highly sensitive 12.1 megapixel CMOS sensor, and a new 8x optical zoom lens (28-224mm) for photos up to 16x zoom. It has high speed and low light photos remain sharp due to a high ISO speed of 6400.
PowerShot N is the Hybrid Auto mode that automatically records a four-second full HD video prior to the photo being snapped. To counter against blurry images, Hybrid Auto mode incorporates Canon’s Smart Auto which recognizes various scenes for optimized exposure.
PowerShot N also features a one-touch WiFi button which enables users to instantly share their photographs on social media sites such as Facebook and YouTube or with other wireless devices using the smart device’s data connection with the free Canon Camera Window app. The PowerShot N can be powered-up via a bundled USB cable.
Parveen Sahni, Director, Image Communication Products Group, Canon India, said, “Canon has always been known for its technological prowess and innovative features. Our latest introduction is built on our philosophy to offer unique and technologically superior devices to appreciate our customers and to answer to the market expectation. The three cameras PowerShot N, PowerShot A2600 and IXUS 140 packs in unique features ushering in a new era of imaging while allowing its users to shoot, enjoy, edit and share high quality images and video from anywhere, at any time through a single devices.”
Canon has released the new PowerShot A2600, an affordable compact camera that comes with a convenient help button that offers quick tips on how and when to use certain features. The help button is a perfect tool for beginners, as a quick menu appears on the LCD screen with easy to understand advice and tips.
Another feature designed for beginners is LIVE view controls. Using this intuitive control system, users can adjust the brightness, color and tone using sliders on the screen, and it will show you what the resultant picture will look like. Once a desired look is achieved, simply snap away.
The optics of the PowerShot A2600 is powered by a 16-megapixel sensor and a DIGIC 4 imaging processor, with Digital IS (DIS) to stabilize shots. The lens is capable of 5x optical zoom (28-140mm), with ZoomPlus technology expanding the zoom up to 10x with minimal noise and loss of detail.
The PowerShot A2600 comes in three attractive colours – black, silver and pink – with a metallic finish on the front panel.
Canon’s IXUS 140 has an 8x optical zoom lens (28-224mm), and is able to extend up to 16x zoom with the new ZoomPlus feature which is more superior to digital zoom, ZoomPlus achieves a greater zoom range while still maintaining a low-noise distortion.
It has DIGIC 4 image processor, with a fast ISO speed of up to 1600. Users are able to frame their shots comfortably on the 7.6-cm (3-inch) LCD screen, whether they’re shooting photos or HD movies.
These cameras are able to connect to smartphones and other smart devices easily, and setting up a connection can be as simple as just pressing the mobile device connect button on the PowerShot N. Transferring photos to computers has also been made easier with the inclusion of the Canon Image Gateway (CiG) cloud service and Canon CameraWindow app available for both iOS and Android smart device users.