EaseMyTrip Achieves Significant Increase in App User Engagement through Netcore Smartech

6th August 2019 | By Mouseworld Now Correspondent |


New Delhi, 06 August 2019: Netcore’s Smartech, an AI-powered growth marketing platform by Netcore Solutions, has provided EaseMyTrip, a leading travel company of India, the solution to reduce its app uninstall rate to 0.5% and a significant increase in its user engagement – up to  250%.

EaseMyTrip, the India-based online travel portal leveraged Netcore’s unique Smartech Push Amplification feature to deliver personalized mobile push notification campaigns, which aided the company in decreasing its app uninstall rates, therefore elevating user retention. EaseMyTrip has recently witnessed several developments and introduced new products like travel insurance on its platform and collaborated to IRCTC for train tickets.

Push Amplification enables mobile marketers to address the push notification delivery issue caused mainly due to OS-level restrictions on certain Android-powered Chinese handsets as well as iOS devices. With the assistance of Smartech Push Amplification’s proprietary technology, EaseMyTrip has tackled the challenge of OS-level restriction by boosting push notification delivery rates by almost 60%, resulting a 250% rise in user engagement.

EaseMyTrip has utilized Netcore Smartech’s data-driven approach to run contextual and timely push notification campaigns that promoted attractive deals and offers for first time users to encourage early conversion.

Rikant Pitti, COO, EaseMyTrip, said, “Customer retention and engagement are as crucial as customer acquisition for every marketer and it is extremely crucial to engage the users right from the beginning for an App Marketer. Netcore’s Smartech ‘Push Amplification’ feature gave us the advantage of reducing our overall app uninstall rate. Our push notification delivery rate went up and ensured that our push messages reach to the targeted users.”

“Push Notification campaigns are critical to an effective mobile marketing strategy. An app marketer’s objective is to increase App DAUs, boost conversions, achieve higher app monetization, and lastly, user retention. And, the foundation to move the needle on these key metrics lies in ensuring maximum push notification deliverability,” said Kalpit Jain, Group CEO, Netcore Solutions.

“That’s precisely what Netcore Smartech’s Push Amplification feature helps brands like EaseMyTrip accomplish. We are thrilled to partner with EaseMyTrip and play an important role in their growth story. We look forward to continue empowering them to deliver highly differentiated app user experiences at scale,” Jain added.

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