Lava launches Iris 504q smartphone

17th June 2013 | By Mouseworld Now Correspondent |

Lava-Iris-504q-smartphoneBangalore, India, June 17, 2013: LAVA International Limited, a mobile handset industry, has launched its entry into the high-end smartphone category with its new flagship smartphone, Lava Iris504q. The phone boasts of technologically advanced gesture motion control that reinvents the mobile experience and set a new standard for smartphones in its category.  Lava Iris504q is designed to address a large and important segment of the smartphone market where customers are looking to upgrade to an affordable, easy-to-use, full-featured and technologically competitive smartphone.

Lava Iris 504q is a high-end Android smartphone with 8.4mm thickness that makes it the slimmest in its category.  It brings HD experience to a 5 inch IPS screen with OGS display technology and a resolution of 1280×720 pixels.The new gesture motion feature allows the users to interact with the phone with just a swipe of the hand in the air. The gesture control feature can be used for clicking photos, changing tracks on the music player and video player, tuning FM channels and browsing entertainment gallery on the smartphone.

Powered by a  Core Quad1.2GHz processor and running on Android 4.2 (Jelly Bean), the Iris 504q comes with an intelligent flip cover, offering comfort and convenience to the consumer. This device sports an 8MP camera (rear auto-focus with in-built flash and BSI sensor) that provides multiple camera options to capture stunning photographs and a 2 MP front camera for 3G video calling. . 

Lava Iris 504q also packs in 1GB RAM and an internal memory of 4 GB, which is expandable up to 32 GB, giving users enough space to store their multimedia content. A large 2,000-mAh battery provides ample back up for multimedia, stand by and talk time.

Lava has also partnered with Hungama to provide seamless entertainment experience and various VAS initiatives latest being integration of  Hungama’s Music Application  and  ‘LavaZone’ the storefront (Powered by on Iris 504Q . With this user gets access to over 2 million pieces of content across genres and languages, in the form of music tracks, music videos , trailers & dialogues; mobile content such as ringtones & wallpapers.Iris504q comes with some preloaded apps such as Opera web browser, Hungama Music App and Moden Combat HD from gameloft, making it a smart choice for the smartphone buyers.

Hari Om Rai, Co-Founder & Director, Lava International Ltd., said, “Lava believes in enhancing consumer experience while assisting efficiency and helping consumers to enjoy products that meet their needs. Our innovative products are a result of careful planning, intense R&D and listening to the needs of our consumers. We are proud to announce the launch of our flagship and the much awaited, Lava Iris 504q - a technologically competitive product, with superior features and high quality, available to our discerning customers at a smart price.”

Lava Iris 504q is a super slim, fast and easy-to-use smartphone that delivers effortless multitasking, making life easier and hassle-free. Priced at Rs. 13,499 Lava Iris 504q will be available across national retail chain stores, multi-brand outlets across India and online stores beginning 4th week of June.


© Mouseworld Now News Service

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