MapmyIndia, Reverie Language Technologies team up to launch localised Map keyboard app ‘Hey Map’

18th April 2017 | By Mouseworld Now Correspondent |

map-my-india-logoNew Delhi, April 17, 2017: MapmyIndia, a leading Indian digital maps and location technologies and Reverie Language Technologies, which provides language technology solutions have partnered &
localised the entire map of India. In terms of product, they have collaborated on the existing MapmyIndia platform, to localize India’s largest repository of digital map data built by MapmyIndia
over the last 20 years, and on a new language based intelligent keyboard app, with map intelligence and assistance integrated, called ‘Hey Map’.

This effort should enable all billion Indians to benefit fully from map and location information, regardless of the language, app or website they are comfortable using. It allows uses to easily enter MapmyIndia’ revolutionary new eLoc, which shortens and simplifies any complex and confusing long Indian address into 6 alphanumeric characters, into the address input field of any app or website, be it an ecommerce, taxi or food delivery app, and help in enabling accurate and efficient doorstep directions, deliveries and drop-offs across India.

MapmyIndia boasts of over 5,000 enterprise customers and 10 million end consumers. Its eLoc product is India’s first nationwide digital address.

MapmyIndia and Reverie have localised the former’s India map platform, which helps businesses or the government deliver their products & services accurately using a simple and powerful 6 digits alphanumeric eLoc code that guarantees doorstep delivery, directions and
drop-off. The map is currently available in Hindi and other Indian languages will be rolled out soon. Multilingual search will also be enabled in the coming months making it the only fully
localised map platform for India.

MapmyIndia and Reverie have also together created a new keyboard for mobile phones called ‘Hey Map’ for end consumers to be able to search, save and share locations or points of interest at the ‘Flip’ of the keyboard in Indian languages. It is also powered with Speech to Text (STT) making it easy to just ask: “Hey Map, show restaurants nearby?” or “Hey Map, where am I?” to discover what is around you or where you are. MapmyIndia’s 6 digits alphanumeric eLoc code will also allow anyone to share their location over any application which can then be
seen on any browser or MapmyIndia’s app, or right from the ‘Hey Map’ keyboard app.

This solution is better than traditional maps or navigational solutions because it’s a fully localised map platform and is available in Hindi initially, with other Indian language versions to be added later. The app ability to locate exact house addresses or locations as opposed to locations within a certain radius or vicinity using a 6 digits alphanumeric eLoc code. It can also search a location via typing or voice in Indian languages, apart from the ability to share and store 6 digits alphanumeric eLoc codes.

“Since we began digitally mapping India 20 years ago, we have wanted to bring the benefits of digital maps to everyone i.e. all 125+ crore Indians, as well all 5+ crore big and small businesses, and 7 lakh plus governments across each village panchayat, municipal corporation,
district, state and the centre. We have been able to do this by making our entire All India map data repository multi-lingual and integrating that into our comprehensive, flagship Map app across mobile
and web platforms and our all new Hey Map keyboard and voice
assistant, which allows consumers to use MapmyIndia within any other app or website by simply switching to the truly local ‘Hey Map’ keyboard, “ said Rohan Verma, Executive Director & Chief Technology Officer of MapmyIndia, commenting on the partnership. “Users of Map and Hey Map can save 30% time and money every day by getting and giving doorstep directions, deliveries, and taxi drop-offs using eLoc, our revolutionary new nation-wide door-step level digital address system that shortens and simplifies any complex and confusing Indian address to 6 alphanumeric characters (e.g. c-2/149a Janakpuri,
new Delhi become simply 8GDTYX), in the language of their comfort. We believe this will rapidly be adopted by millions of consumers and also app developers, businesses and government organisations looking for the best, most localized and most efficient and effective map-powered
experience for their daily lives, as well as business and governance initiatives. We are so excited to partner with Reverie, another best-in-class pioneering organisation, for a truly Made in India, Digital
India, Best for India solution”.

Arvind Pani, Co-Founder & CEO of Reverie Language Technologies
said, “MapmyIndia has been a frontrunner in enabling accurate digital map usage in India. However, since India is a country where only 4% Indians are fluent in English and the dialect changes every 40
kilometres, it becomes imperative to take languages into account for enabling a truly efficient navigation solution. We hope this will be used extensively by businesses, the government and Indians
for a truly delightful experience in a language of their choice.”

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