Mark Hardy is Viber’s new CMO

10th April 2014 | By Mouseworld Now Correspondent |
Viber's new CMO Mark Hardy

Viber’s new CMO Mark Hardy

New Delhi, April 10, 2014: Viber, a leading provider of mobile communications platform offering free messaging and HD-quality phone calls, has appointed Mark Hardy as its new CMO.

Hardy brings a wealth of experience in digital, entertainment and branded
content to the growing communications platform after previous senior
positions at Bauer Media, Sony Music, Simon Cowell’s Syco Entertainment
and Sony PlayStation.

“We are delighted Mark is joining our leadership team to head up brand
development, marketing strategy and campaign development across the world, as part of Viber’s global expansion,” said Viber CEO Talmon Marco.

“We have built an incredible platform since Viber launched just over three
years ago and we have grown an enthusiastic and engaged community of
users. Now we want to reach an even larger community and expand and deepen our presence in strategic global markets.”

Hardy is tasked with the leadership of local Viber marketing teams in
Brazil, India, the Philippines, and Vietnam. After establishing a global
marketing office in London, he will expand Viber’s network of marketing
teams to new international territories.

“Joining Viber’s leadership team is a once in a lifetime opportunity.
Viber is already a huge success story. The team has created an amazing
mobile platform and I look forward to building the brand and introducing
new Viber experiences to an ever-growing audience,” said Mark Hardy.
Prior to Viber, Hardy held senior marketing positions at leading
entertainment, digital media and technology companies. Hardy comes to
Viber from Bauer Media where he served as Group Digital Director,
launching the ‘The Debrief’, the company’s first digital-only media brand.

Hardy also served as Strategic Planning Director for Sony Music and
Marketing Director for Simon Cowell’s Syco Entertainment, where he led
marketing for the company’s entertainment brands, including the global
launch of One Direction. As European Product Marketing Director at Sony
PlayStation, Mark oversaw the launch of PlayStation hardware formats
including PS3, as well as leading game titles ‘SingStar’ and Gran Turismo


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