mydala.com launches exclusive mobile WAP browser

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New Delhi: mydala.com, a group buying, social commerce portal offering city-specific and pan India discount deals, has launched an exclusive mobile WAP browser for discounted deals, which will help mobile internet users to access mydala deals quickly on their internet-enabled mobile phones using GPRS or Wi-Fi.

The group-buying company has already reached a 5-million subscriber milestone within a short span of time.

mydala.com Founder and CEO Anisha Singh said, “Mobile is the future growth story for India, with over 858 million wireless connections, out of which 46% of the mobile subscribers being capable of accessing wireless internet, and India, consumers are becoming more receptive to accessing discount deals on their mobile phones. Using mydala’s new mobile WAP site, users can now buy their preferred deals not only with smartphone but also with any basic feature phone that has internet connectivity. The best part is that you don’t need to download any app to be able to take advantage of our deep discounts.”

“We are also proud to announce that mydala has surpassed 5 million registered users in India. We owe this success to our subscribers for their constant encouragement in making us reach this milestone, and supporting us in our growth story,” Anisha further adds.

mydala.com Co-founder and CTO, Ashish Bhatnagar says, “mydala’s WAP portal, m.mydala.com, harnesses the advantages of internationally-accepted WAP2.0 protocol to offer a zippy, secure and over-simplified shopping experience through a browser that is text-heavy but with very few images to speed up access even on very slow mobile internet speed. The mydala WAP portal has an integrated payment option, where users can make payments using credit card, debit card, OxiCash, Voice payment or even cash on delivery. WAP enables easy and fast access to mydala.com, and is supported by most wireless networks including GSM and CDMA.”

Earlier in August this year, mydala.com had launched a free BlackBerry smartphone application for group buying in India.
As a Diwali bumper, mydala is offering special deals on products such as artefacts, dry fruit hampers, silver and gold idols, gold-plated playing cards, android mobile phones, watches, premium fragrances, chocolates, watches, jewelry, bouquets, leather accessory gifts, bed sheets, and home essentials to its customers.

Recently, Mydala.com received a funding of Rs. 18 crore from Info Edge India. This is the second phase of funding from Info Edge –a Rs 9 crore first phase funding came in April 2011. Mydala had already received an initial seed funding of Rs.1 crore from the founders of CXPartners.