Panorama Studios launches youth centric web-series BAR CODE
Mumbai, 19 May, 2016; Panorama Studios, the studio behind bollywood hits like Pyaar Ka Punchnama 1 & 2, Drishyam, Special Chabbis and Omkaara is launching its first web-series BAR CODE and has partnered with One Digital Entertainment – India’s largest digital video and creator network to maximize impact on the digital platforms.
Abhishek Pathak, Producer and Managing Director, Panorama Studios said ”With the current web-series space being heavily cluttered and with most of them being imitations of one another, we at Panorama Studios were on the lookout for something clutter-breaking and something that would stand out, and in BAR CODE we found the right script which deals with the fascinating world of Bombay’s nightclubs, making it very exciting for us to be launching it as the first web-series out of the variety of other web-content being developed at our studio.”
COO and co-founder of One Digital Entertainment Gurpreet Singh says, “Panorama Studios have delivered amazing stories in the form of bollywood movies so far and now with their entry into web shows, am sure they will set new benchmarks in the industry. We are very delighted to partner with them and are looking forward to engage both the consumers and brands with such an innovative concept.”
The episodic web-series will span 10 episodes and will be shot in real nightclubs in Mumbai.
Vignesh Shetty, Writer-Director, said “BAR CODE looks closely at what goes on behind the scenes in one of the most glamorous businesses in the world. The plot has an interesting hook, the characters, humor and the drama are very relatable while the whole look and feel will be very upscale and chic. The treatment of the music will have an interesting mix of EDM, Bollywood and Deep House, which should connect with youth segment across the country.”
The Casting process is underway and well-known actors are being considered to play the male and female leads. Production will begin in mid-June 2016.
The largest Multi Channel Network for YouTube in India, One Digital distributes content over multiple digital distribution platforms such as iTunes, Zenga, DailyMotion etc. One Digital is in the business of content aggregation as well as original content creation, while powering the strategy, creative, marketing & monetizing opportunities for various content creators in the digital space. One Digital also works closely with brands to create engaging & entertaining branded content and in-content brand integrations. One Digital’s video channel network hundreds of top artists & content creators like YoYo Honey Singh, Sunny Leone, Speed Records, Humza Productions, Sanjeev Kapoor, Jazzy B, Anubhav Sinha etc.