Staqu Ties up with Tech Mahindra UK to bring cross-content contextual recommendations in Europe

14th December 2018 | By Mouseworld Now Correspondent |


New Delhi, December 13, 2018: Staqu, a Gurgaon-based artificial intelligence start-up, has partnered Tech Mahindra, UK. The partnership will help power content distribution in the European market with relevant and contextual recommendations, whilst creating use-cases to usher in new monetisation opportunities. This comes on the heels of Staqu bagging the  covetous Tech Rocketship Award, 2017-18, which exposed it to UK’s growth ecosystem of VCs, advisors, customers and support networks.

As per  GDPR (General Data Protection Regulation) guidelines, enterprises in the European market are required to ethically leverage data and respect user privacy. Tech Mahindra  would leverage Staqu’s expertise in cross-content recommendations, video and image analysis to offer its users relevant and contextual content, while abiding by the GDPR.

Manish Upadhyay, Head of Entertainment and Media, Tech Mahindra for UK, Ireland, and South Europe Market said, “Staqu is a fast-growing AI start-up with proven expertise in contextual and relevant content recommendations. The alliance with Tech Mahindra will help to fuel co-innovation for Media and Entertainment customers in the UK. Tech Mahindra and Staqu are building some use cases jointly to create new monetisation models for media and Entertainment industry in the UK.”

The partnership between Tech Mahindra and Staqu would help better understand  content consumption patterns, without obscurely mining data. Furthermore, by understanding the individual behaviour of users, the AI-powered recommendation engine would aid relevant and contextual content distribution, thereby eliminating scope for blind recommendations. 


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