Vikrant Khanna is CMO, HomeShop18

23rd July 2013 | By Mouseworld Now Correspondent |

CMO-Homeshop18-Vikrant KhannaNew Delhi, India, July 23, 2013: HomeShop18, India’s virtual marketplace platform announced the appointment of Vikrant Khanna as the Chief Marketing Officer for its TV, Web and Mobile business. In his new assignment with HomeShop18, Vikrant will lead a 360 degree role which includes Marketing and Communication, CRM, B2B Sales and Alliances.

Vikrant has a rich 19 years’ experience in marketing and business roles across FMCG, Telecom, IT and Paints. He has worked with brands like Airtel, Dabur India, General Mills and ICI Paints. At Airtel he was the VP Consumer Engagement & Digital, where he was involved with award winning campaigns such as the “Har Friend Zaroori” across integrated platforms and also India’s first Grand Prix – 2011 Formula 1 sponsorship. Vikrant holds an MBA degree in Marketing from IMT, Ghaziabad & has leadership training from INSEAD. He is a Delhi University alumnus.

Vikrant Khanna, CMO, HomeShop18, said “I am very excited to be a part of a company which is not only the largest virtual commerce player but also a pioneer in this space & is growing rapidly. Homeshop18’s unique business model of enabling TV, laptop and Mobile screens with transaction capabilities, aligned respectively to each layer of the consumer pyramid, has great strategic significance for a diverse market like India & we intend to fully leverage this opportunity.”

On this appointment Sundeep Malhotra, Founder and CEO, HomeShop18, said, “We are glad to have Vikrant head our marketing team. He brings years of rich experience in Business & Marketing roles across various industries. Vikrant will work towards building stronger consumer orientation across various touch points, shape a solid consumer franchise & take HomeShop18 brand to newer heights.”

 

© Mouseworld Now News Service

 

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