Beating Diabetes the XCODE way
Chennai, India, November 10, 2012: With India’s diabetes burden expected to cross the 100 million mark by 2030, in a study by The International Diabetes Federation (IDF), the country is likely to face one of its toughest struggles to maintain good health of its people. Understanding the need for a preventive solution to India’s diabetic worries, XCODE Life Sciences, an expert in preventive healthcare, aims to educate India on how best to keep diabetes at bay though its scientific and personalized wellness program, LIFELONG WELLNESS.
India is home to over 61 million diabetic patients in 2011, an increase from 50.8 million in 2010, according to a survey by International Diabetes Federation (IDF). Three out of five Indians have either diabetes or hypertension or both.
In India, 983/1000 deaths were caused due to diabetes in 2011. With one in every five Indians suffering from diabetes and the prevalence of the disease at a staggering 9.2% among the age group of 20 to 79, XCODE is looking at playing a proactive role in helping Indians re-look at their strategies for diabetes management. Armed with an answer to curb the growing diabetic population, XCODE is offering a simple yet effective DNA-based preventive healthcare program – LIFELONG WELLNESS.
Keeping in mind India’s tryst with diabetes, XCODE’s LIFELONG WELLNESS
program will strive to help people offset the disease through a personalized, scientific and simple wellness module. The program will also focus on analyzing a person’s predisposition to three other deadly threats – Obesity, Heart Attack and Cardio-Vascular conditions and provide practical solutions to defer or eliminate the onset of these killer diseases.
LIFELONG WELLNESS is a scientific, personalized wellness program for individuals based on DNA analysis of a saliva sample. The program analyzes a person’s genetic profile and determines if he/she is at high risk for chronic illnesses. Most importantly, the analysis also examines if that individual is a fast or slow metabolizer of fats and carbohydrates, hence aiding in customizing a nutrition plan, making this a unique offering. Based on these parameters a nutritional and fitness plan is designed to aid the individual in achieving long term good health though preventive measures.
The LIFELONG WELLNESS program is priced at Rs. 9999/- where one can get analyzed for risk of all four lifestyle conditions – Diabetes, Obesity, Stroke and Cardiovascular disorders.On World Diabetes Day, XCODE is offering a discount of Rs.1000/- on the LIFELONG WELLNESS assessment program.
Dr. Saleem Mohammed, CEO and Co-Founder, XCODE Life Sciences said, “On the occasion of World Diabetes Day, we at XCODE believe that scientific methods – like DNA analysis, have the power to help offset chronic illnesses. I would like to stress that power of knowledge is key to improve the management of diabetes in India. XCODE’s preventive healthcare program – LIFELONG WELLNESS, will endeavor to create an opportunity to encourage a higher level of awareness among people and help future generations lead a healthier life.”