Crisis? Technology can save lives in just a minute

13th November 2013 | By Mouseworld Now Correspondent |

Thousands of people lose their lives in accidents or natural disasters in India as they are unable to get the right treatment at the same time.

In most situations, a phone call can make a big difference in saving many lives.  Knowlarity Communications with ERCC Cloud Telephony platform, emergency alert can be broadcasted to a 1000 people in just 30 seconds to help distressed people. The solution reaches out to as many as 3,000 people simultaneously in a span of 60 seconds.

Knowlarity provides a solution, called Emergency Coordination and Control System (ERCC), which helps people dial a few digits to send pre-recorded voice calls to mobile phones. ERCC is an inexpensive emergency alert system that can be installed in offices.

For instance, a security guard can inform up to 3,000 employees during any emergency like a fire or a robbery by initiating an automated telephone call to their mobile phones by calling a number and punching few digits.

One of their successful programmes has been helping the Uttar Pradesh government manage a massive mid-day meal programme that distributes free lunches in schools. Knowlarity’s SuperCaller system could call 150,000 schools every day, using automated telephony to find out if the meal was distributed and generate reports in real time.

Bullish on the ‘made in India’ product’s success, Knowlarity is targeting revenues to the tune of $5-10 million dollar in the coming years. Knowlarity boasts of its presence in almost 65 countries and is serving lakhs of people all around the globe.

ERCC finds application in industries, hotels, housing societies, educational institutes, hospitals, theatres, offices, shopping complexes, malls, where a lot of people are present at the same time and could get affected because of a hazard, accident, natural disaster or an attack. The ERCC, based on mobile phone communication, can save a lot of lives in case of ciris.


By-Ambarish Gupta, CEO and Founder, Knowlarity Communications

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