How to get a bucket load of high quality lead without busting your bank balance

22nd July 2013 | By Mouseworld Now Correspondent |

pallav-pandey-coo-knowlarity-111x150If you thought starting a business was the trickiest part, wait till you start marketing your product. Do you have any strategy for marketing your product? How are you going to generate leads? What kind of leads should you pursue? What budget should you allocate to your marketing team?  These questions are enough to drive you up the wall if you are a first time entrepreneur.

If you are operating on a shoestring budget you will have to address the “low” quality vs. “high” quality issue soon. Here is the thing – low quality leads need a lot “nurturing”. From a sales point of view, you will need a lot of cold calling to convert them into sales. This means a lot of your organizational resource will be diverted towards non essential activities like sales and marketing. Not good if you are operating on a shoes string budget. “High” quality leads take less amount of persuasion. They have the resources and the motivation to buy from your company.

“High” quality leads cost money. Before you start digging for “high” quality leads you must be sure that the cost of acquisition does not exceed the benefits from these leads. If you have a limited budged it is better to go for a high volume low quality leads. The impact will not be the same but your OPEX will not go out of control.

What if we say that now you can pursue high quality leads without bursting your bank? Too good, but it is true. The SuperReceptionist allows you to pursue high quality leads at a fraction of the cost it takes to pursue these leads with the help of conventional techniques.

It is simple. Customer calls a local phone directory service for availability of a service within a geographic area. The directory service provider gives the information to the lead. The SuperReceptionist keeps a tab on leads generated in this manner.

The Leads generated in this manner is invariably of “high quality” because the prospects need little convincing to turn them into “pucca” sales. Provided there is an agreement, the SuperReceptionist passes them to the service providers.

The Service Providers uses these leads to call prospects and convinces them to buy their service. This process is quick and efficient. Moreover, it saves a lot of trouble gathering leads by cold calling prospects, buying email lists and so on.  It saves money too because service providers don’t need a big sales and marketing budget for this service.

 

— BY  Pallav Pandey, COO and Co- Founder, Knowlarity 

(The views expressed by the author in this article are his own. Mouseworld Now doesn’t own any responsibility for ideas opined here.)

 

© Mouseworld Now News Service

Tags: , , ,

Leave your comment

IMPORTANT! To be able to proceed, you need to solve the following simple math

What is 7 + 3 ?
Please leave these two fields as-is:

Mouseworldnow Videos
  • r chandrashekhar president nasscom
  • Anant Maheshwari, President, Microsoft India
  • Suresh_Vaswani-220 by 220

Channel News

  • Cloudera Awards Top APAC Partners at annual Partner Summit more...
  • Rashi Peripherals Bags Indywood IT Excellence Award more...
  • Rashi Peripherals Conducts Multi-City Enterprise Partner Meet more...
  • Second Edition of Annual 4.5G & 5G Innovation Summit concludes on a successful note more...
  • Wydr launches India Wholesale E-Fair more...
Subscribe via email

Enter your email address:

Follow us on Facebook
QUESTION HOUR
What does the mouse ask?

Will the spurt in online video advertisement steal the twinkle from the TV ad platform?

View Results

Loading ... Loading ...
Newsletter Registration