How to jazz up your old school marketing in five minutes with cloud telephony

22nd July 2013 | By Mouseworld Now Correspondent |

Knowlarity-CEO-Ambarish GuptaFor years, businesses, new and old, have been using billboards, flyers, and branded cabs, for advertising their products and services. Then one day, the internet marketing phenomenon burst on the scene, changing the rules of the game overnight. PPC, SEO, SEM, Google Adwords became the preferred destination of marketers. .  But, as they say, it is difficult to keep a good thing down for a long time. With some help from Cloud Telephony Old School Marketing is back with a bang.

Billboards – Very popular advertising format and definitely old school. Billboards have been around donkey years around. Outdoor advertising, through the medium of Billboards, can bring a lot of traffic for your company, if done properly. Worried about your add budget? No problem. Divert calls to your cloud telephony number and minimize your costs. Inbound calls can be diverted to any number or location you wish dispensing with the need for a 24X7 back office. These calls can also be diverted to your voicemail during after hours or holidays.

Flyers – Very direct brand of marketing which uses catchy slogans and visual appeal to attract attention.  Every pamphlet or flyer should provide a business number or contact information for handling sales enquiries. You can reach out to a far bigger audience with the help of cloud telephony as it comes with multiple language options. The user can choose the language of their choice and learn more about the product or service without having to deal with the language barrier.

Branded Cab – You must have seen advertisements displayed prominently on cabs. This is a low cost advertisement method that has been around for many years now. You advertisement goes everywhere the cab goes. It is important to create a visually attractive advertisement to draw visibility for your product. The use of bright colors and peppy slogans is important. The toll free number should be displayed in big letters prominently on the side of the car for greater visibility. The calls can be routed to a cloud telephony number at the backend for bookings or business enquiries.

Installation is quick and easy. You can go live in five minutes once you’ve switched the phone numbers on the billboard. It hardly takes a few minutes to remove the old number and paint a new one on the billboard.

Knowlarity Communications Private Limited provides the most comprehensive communication solutions of a single platform. It provides telephony, IVR and fax services on its homebuilt Knowlus technology platform.  Knowlarity’s cloud telephony platform is affordable, robust and highly scalable, empowering thousands of small and medium sized industries scale new frontiers almost daily in the field of business and communication. It has also provided a new lease of life to old school marketing by improving lead gathering and increasing ROI.


BY Ambarish Gupta, Founder & CEO, Knowlarity

(The views expressed by the author in this article are his own. Mouseworld Now doesn’t own any responsibility for ideas opined here.)


© Mouseworld Now News Service

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