Micromax, MediaTek & Aircel partner to offer better mobile experience to Indian consumers

26th March 2014 | By Mouseworld Now Correspondent |

New Delhi, March 24, 2014: Micromax, the second largest Smartphone manufacturer in India, has announced a strategic partnership with MediaTek, a top chipset manufacturer and Aircel, a frontline telecom player in India. The partnership will see a unique amalgamation of the expertise of the three companies. While Aircel will offer one-stop solutions to address the increasing data demands, MediaTek along-with Micromax’s expertise in product design and performance.

As per the agreement, Aircel and Micromax together will roll out a range of offers for the Indian consumers which will be almost equivalent to cost of the device. Powered by MediaTek chipsets, the devices promise to deliver a seamless and a powerful user experience, with bundled Aircel offers. Initially, the offers will be available across 4 Micromax devices – MMX 377G, Funbook Mini 410i, A090 and X070. The co-developed smart devices by the three brands will deliver seamless experience for mobile users.

Micromax Co-founder Vikas Jain said, “At Micromax, we have constantly strived to democratize technologies for the masses by bringing alive unique and customized products and offerings for our consumers.  We are very delighted to pioneer with MediaTek and Aircel, two pioneers in their own respective domains. While MediaTek supports us with the hardware, Aircel offers customized offerings for consumers to get a complete, affordable and seamless data experience across the country”

Aircel Chief Marketing Officer Anupam Vasudev said, “Keeping in line with consumer’s needs and demands, Aircel is bullish on device tie ups. We are delighted to continue our successful partnership with Micromax to offer exciting bundled benefits of their newly launched smart devices.”

“According to a study, the number of telecom subscribers in India accessing the internet through mobile devices is increasing and will reach 350 million by 2015. This clearly indicates that mobile devices and data connectivity is undoubtedly the future of mobile telephony,” he further added.

Aircel has launched bundled offers with Micromax devices which will give customers benefits worth over  Rs. 10,000:

Dr. Finbarr Moynihan, General Manager – Business Development at MediaTek, said, “For the first time, this unique tri-partnership between MediaTek, Micromax and Aircel provides the end-consumers both unparalleled benefits as well as unparalleled choice. Buyers do not only get benefits equivalent to the value of device they buy, but also a seamless and bundled value-add for data, voice and messaging across the entire product segmentation that includes dual-core smart phones, feature phones, 3G Tablets and 3G data card dongles. Hailing the beginning of the post-PC era, Mediatek’s MT6572, MT6260, MT8377 and MT6280 chipsets offer harmonized platforms to empower fast, powerful, smart and inclusive devices that cater to the emerging ‘super-mid’ market.”

The products will be available across the retail outlets across the country from April, 2014.

Micromax 2nd largest smartphone company in India and the 10th largest mobile phone player in the world. Over the past decade, Micromax has offered affordable innovations through their product offerings and removing barriers for large scale adoption of advanced technologies. Its product portfolio includes more than 60 models today, ranging from feature rich, dual – SIM phones, 3G Android smartphones, tablets, LED televisions and data cards. The company has sales presence spread across Russia and SAARC markets.

 

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