ASUS appoints Leon Yu as Regional Head for India

5th April 2018 | By Mouseworld Now Correspondent |

New Delhi, India, April 5, 2018: ASUS, a Taiwanese company in mobile technology space, has appointed Leon Yu, as the Regional Head for India and South Asia. Leon comes from ASUS Middle East to replace Peter Chang, who has now moved to ASUS headquarters in Taiwan, and heads the Market Development Center for APAC.

Leon will be responsible for building the ASUS brand and business in the South Asia region which covers India, Sri Lanka, Bangladesh and Nepal. He would also focus on building client relationships, growing business volumes and sales of ASUS branded products and services.

Leon’s in-depth knowledge and experience of the brand, marketing and distribution is expected to bring a new dynamic to the local business particularly in such a highly competitive environment.

On his new appointment, Leon Yu said, “I am very pleased to join ASUS India and look forward to building on the momentum and growth that Peter and his team have created here. I have already begun engaging with our team across India and am eager to continue to build the incredible reputation ASUS has earned in India across product range starting from smartphones, laptops and the ROG series.”
“India is a truly unique market and we are fortunate to have some great relationships and foundations upon which to build further as we work towards fulfilling the vision of ASUS India,” Leon further added.

About 15 years back, Leon started his career with ASUS where he became an integral part of the leadership in ASUS headquarters, Taiwan. He has been instrumental in building and growing businesses for driving sales and market share for different markets.

Prior to this, Leon was the Regional Director for ASUS Middle East for 6 years since 2012, where he was responsible for building and executing the regional strategy, resourcing, and business growth. Under his leadership, ASUS Middle East doubled the sales of Notebook, Tablet and became the No.1 Gaming notebook brand in Middle East region.

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